"Everybody makes mistakes…" 🎶 Cue Hannah Montana.

But seriously, we all make social media mistakes. Even the most seasoned entrepreneurs and social media managers slip up from time to time. The good news? Most of them are easy to fix.

If you've been wondering why your engagement is low, your audience isn't converting, or your content isn't hitting the way you expected, you might be making one of these common mistakes. 

The best part? You can fix them today.

Putting Links in Instagram Captions

Let's clear this up once and for all: Instagram captions do not support clickable links.

Sure, it might feel natural to drop a link in your post like you do on Facebook or LinkedIn, but on Instagram, users can't tap it or even copy it. So, instead of driving traffic to your site, you're just frustrating potential customers.

The Fix:

• Use ManyChat or similar tools to send links directly via DM.
• Put your important links in your bio link tool (You can have up to FIVE!)
• Tell your audience where to go: "Link in bio!" (It's cliché, but it works.)

Not Using Your Bio as Your Billboard

Imagine this: Someone stumbles across your Instagram profile. They're intrigued by your post, but when they check your bio… they have no clue what you do.

Your bio is prime real estate. It's where people decide if they want to follow you, engage with your content, or move on. If your bio doesn't clearly say who you are, what you do, and how people can connect with you, you leave money (and followers) on the table.

The Fix:

• Who are you? (e.g., "Social Media Manager for Small Biz Owners")
• What do you do? (e.g., "Helping entrepreneurs grow their brand online")
• Call to action. (e.g., "DM me 'HELP' for a free strategy tip!")
• Keep it clear, concise, and scroll-stopping.

Ignoring Comments

Social media is a conversation. If people take the time to comment on your posts, don't leave them hanging.

Ignoring comments makes your brand feel impersonal and discourages future engagement. Plus, responding to comments boosts your post in the algorithm, meaning more people see your content.

The Fix?

• Reply to every comment (even a simple "Thanks!" goes a long way).
• Ask a follow-up question to keep the conversation going.
• Use your story function to respond to them! (“I’ve been getting a lot of comments about…”)

Overloading on Sales or Nurture Content

Your audience doesn't want to feel like they're constantly being sold to. But at the same time, if all you do is share value without promoting your offers, you're missing out on conversions.

The key? Balance.

The Fix?

• Follow the 80/20 rule—80% value-driven content, 20% sales content.
• If you're running a campaign, adjust the balance accordingly.
• Focus on relationship-building first, selling second. People buy from brands they trust.

Small Fixes, Big Impact

The beauty of social media is that you don't have to be perfect to succeed. You just have to be intentional (and yourself)!

Take a few minutes today to:

✅ Check your Instagram bio.

✅ Make sure you're using links correctly.

✅ Engage with your followers.

✅ Balance your content strategy.

These quick adjustments can lead to more engagement, better relationships, and stronger results. And really, that's what social media is all about.