Blog
As a small business owner, you may believe that showing up on social media by posting content your audience engages with is enough to “check the box” of what you need to do for social media engagement...
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of these phrases:
Content Bucket.
Content Pillar.
Content Theme.
B...
At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly why you’ll see six core content categories in every month’s content plan:
Promotion • Education • En...
Did you know that being intentional about the words you use in your social media channels can help build relationships online and reach potential customers?
In this blog post, we’ll dive into why, ...
"Everybody makes mistakes…" 🎶 Cue Hannah Montana.
But seriously, we all make social media mistakes. Even the most seasoned entrepreneurs and social media managers slip up from time to time. The go...
The word "audit" might make you think of taxes or something super dull, but don’t worry—when it comes to social media, it doesn’t have to be boring! Done right, a social media audit helps you understa...
Social media can feel like a second full-time job for business owners, but it doesn’t have to feel that way. (You could hire Stratos Creative Marketing, join the Stratos Social Media Club, but more on...
Some social media experts say not to use a scheduling platform to publish your content, but we use one anyway (and recommend you do, too).
- Consistency – It keeps your posts flowing even ...
Let’s talk about working smarter, not harder. You already put time and effort into writing blogs, filming videos, or recording podcasts, so why let that content collect digital dust? At Stratos Soc...
At Stratos Social Media Club, we’re all about working smarter, not harder—especially regarding content. Instead of reinventing the wheel whenever you need a post, why not stretch your best content fur...