Blog
Are you a Small business owner who feels like they’re stuck on a hamster wheel of content creation? Brainstorming brand new ideas, writing, recording, editing, scheduling, and posting again? It can fe...
3 Easy Canva Tricks to Make Your Posts Stand Out
Author: Savannah Guthrie
In the past few years, Canva has risen to the top, becoming the best platform for user-friendly designing, single-progra...
Stop Posting. Start Storytelling. (Here’s How)
Author: Kelsey Potter
Once again, you're putting off creating your brand's social content for some good old-fashioned scrolling when you see yet ano...
Feeling like your content is getting unnoticed on Instagram? Like, tumbleweeds rolling through as you open the app?
We’ve seen it before.
When small business owners ask us how to get more eyeball...
I Used to Say “Don’t Boost Posts”—Now It’s One of My Favorite Growth Hacks 🤷♀️
Author: Julia Block
Once upon a time, I told anyone who’d listen: “Boosting posts? Don’t bother.” It was a waste ba...
As a small business owner, you may believe that showing up on social media by posting content your audience engages with is enough to “check the box” of what you need to do for social media engagement...
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of these phrases:
Content Bucket.
Content Pillar.
Content Theme.
B...
At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly why you’ll see six core content categories in every month’s content plan:
Promotion • Education • En...
Did you know that being intentional about the words you use in your social media channels can help build relationships online and reach potential customers?
In this blog post, we’ll dive into why, w...
"Everybody makes mistakes…" 🎶 Cue Hannah Montana.
But seriously, we all make social media mistakes. Even the most seasoned entrepreneurs and social media managers slip up from time to time. The go...
The word "audit" might make you think of taxes or something super dull, but don’t worry—when it comes to social media, it doesn’t have to be boring! Done right, a social media audit helps you understa...
Social media can feel like a second full-time job for business owners, but it doesn’t have to feel that way. (You could hire Stratos Creative Marketing, join the Stratos Social Media Club, but more on...