Blog
Don't think our templates will work for you? We have receipts.
Author: Julia Block Pearson
Think templates = basic, overused, and “everyone’s content looks the same”? Yeah, we hear that a lot.
And...
What Happens When You Miss a Hashtag Holiday?
Author: Julia Block Pearson
We’ve all been there.
You open Instagram, see National Whatever Day all over your feed, and think:
“Ahh… I totally meant...
Social Media Pitfalls to Avoid (and What to Do Instead!)
Authors: Julia Block Pearson + Katie Apfel
You have been posting consistently, spending hours crafting captions, designing graphics, and t...
Content Repurposing 101: Turning One Idea Into More Content
Author: Ryann Marlar
Are you a Small business owner who feels like they’re stuck on a hamster wheel of content creation? Brainstorming bra...
Stop Posting. Start Storytelling. (Here’s How)
Author: Kelsey Potter
Once again, you're putting off creating your brand's social content for some good old-fashioned scrolling when you see yet ano...
The whys, the whos, and what-to-dos of social media engagement for small businesses in 2025
Author: Ryann Marlar
As a small business owner, you may believe that showing up on social media by posting...
Content Buckets Work… If You Know How to Use Them.
Author: Ryann Marlar
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of...
Why We Use These 6 Content Categories Every Month (And Why They Work)
Author: Julia Block Pearson
At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly w...
Common Social Media Mistakes You Can Fix Today
Author: Ryann Marlar
"Everybody makes mistakes…" 🎶 Cue Hannah Montana.
But seriously, we all make social media mistakes. Even the most seasoned ent...
How to Audit Your Social Media (Without the Boring Stuff!)
Author: Julia Block Pearson
The word "audit" might make you think of taxes or something super dull, but don’t worry—when it comes to social...
Steal This Social Media Content Strategy
Authors: Ryann Marlar + Julia Block Pearson
Social media can feel like a second full-time job for business owners, but it doesn’t have to feel that way. (...
Why You Should Use a Social Media Scheduler (Even If Experts Say Not To)
Author: Kelsey Potter
Some social media experts say not to use a scheduling platform to publish your content, but we use one ...