Blog
Stop Posting. Start Storytelling. (Here’s How)
Author: Kelsey Potter
Once again, you're putting off creating your brand's social content for some good old-fashioned scrolling when you see yet ano...
As a small business owner, you may believe that showing up on social media by posting content your audience engages with is enough to “check the box” of what you need to do for social media engagement...
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of these phrases:
Content Bucket.
Content Pillar.
Content Theme.
B...
At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly why you’ll see six core content categories in every month’s content plan:
Promotion • Education • En...
"Everybody makes mistakes…" 🎶 Cue Hannah Montana.
But seriously, we all make social media mistakes. Even the most seasoned entrepreneurs and social media managers slip up from time to time. The go...
The word "audit" might make you think of taxes or something super dull, but don’t worry—when it comes to social media, it doesn’t have to be boring! Done right, a social media audit helps you understa...
Social media can feel like a second full-time job for business owners, but it doesn’t have to feel that way. (You could hire Stratos Creative Marketing, join the Stratos Social Media Club, but more on...
Some social media experts say not to use a scheduling platform to publish your content, but we use one anyway (and recommend you do, too).
- Consistency – It keeps your posts flowing even ...