Blog
227,000 Views. Two Followers. Let's Talk About That.
Author: Julia Block Pearson
Last week, a post I made hit 227,000 views.
Two hundred and twenty-seven thousand.
And honestly? I thought it was k...
Want to Use ManyChat Like the Social Media Pros? We Got You!
Author: Kelsey Barber
If you're active on social media, you've probably interacted with ManyChat, even if you didn't realize it. Have you...
Social Media Terms Decoded for Small Business Owners
Author: Kelsey Potter
Do you ever feel like the words used in marketing are in a foreign language? And somehow you missed the class teaching you ...
Stop Overcomplicating Your Social Media Tools
Author: Julia Block Pearson
You don’t need 14 subscriptions to market your business well.
You need:
- A place to design
- A place to write
- A way to...
Social Media Pitfalls to Avoid (and What to Do Instead!)
Authors: Julia Block Pearson + Katie Apfel
You have been posting consistently, spending hours crafting captions, designing graphics, and t...
The DIYers guide to Social Media Keywords + Hashtags
Author: Kelsey Potter
Did you know that being intentional about the words you use in your social media channels can help build relationships on...
Feeling like your content is getting unnoticed on Instagram? Like, tumbleweeds rolling through as you open the app?
Author: Ryann Marlar
We’ve seen it before.
When small business owners ask us ho...
I Used to Say “Don’t Boost Posts”—Now It’s One of My Favorite Growth Hacks 🤷♀️
Author: Julia Block
Once upon a time, I told anyone who’d listen: “Boosting posts? Don’t bother.” It was a waste ba...
The whys, the whos, and what-to-dos of social media engagement for small businesses in 2025
Author: Ryann Marlar
As a small business owner, you may believe that showing up on social media by posting...
Content Buckets Work… If You Know How to Use Them.
Author: Ryann Marlar
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of...
Why We Use These 6 Content Categories Every Month (And Why They Work)
Author: Julia Block Pearson
At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly w...
The DIYer's Guide to Social Media Keywords + Hashtags in 2025
Author: Kelsey Potter
Did you know that being intentional about the words you use in your social media channels can help build relations...