Are you taking advantage of posting seasonal content, traditional holiday content, and hashtag holidays? If not, it’s time.

 

Before we get started exploring hashtag holidays, here’s some background info:

 

What is seasonal content/traditional holidays? 

These are dates that have a wide range of familiarity, think literally the four seasons and the days that surround them.  As for holidays, think of the “Big Ones” like New Year's Day, St. Patrick’s Day, Halloween, and Christmas. Dates that have wide cultural relevance. These dates may feel a little easier to connect promotions or heartfelt posts to your audience. 

What are hashtag holidays?

 Hashtag holidays are specific, themed days used to celebrate or raise awareness for a variety of topics. They can, but do not always include traditional global, national holidays, or just silly things to enjoy (like National Pizza Day!) These dates may be a little harder to connect to a sale, but they can create a connection or community with your audience. These dates can help your brand’s personality shine in a unique way that a “Happy New Year” post may not do. 

 

Is one better to use than the other or is there a difference?

When it comes to social media strategy, yes and no. A post about Christmas may get more views than National Dentists Day, but when you use them strategically, both can be used well. 

 

Why should small business owners include seasonal content and hashtags in their social media strategy?

 

Use these days to promote your brand, services, or products. They help your business stay relevant, provide relatable content, build relationships, and, yes, can serve as easy posts for proof of life. 

 

They’re also great for batching content. Think about it: you can create your entire year’s worth of hashtag holiday posts for 2026 in one sitting. (We’ll give you the 411 on the 2026 calendar later on. Keep reading.)

 

How do you use them?

You can highlight seasonal content or a hashtag holiday by creating relevant content around the day. Make sure to include the name of the holiday and the hashtag connected to it in your caption. Example: “Happy National Pizza Day” AND #NationalPizzaDay

 

The number of hashtag holidays is never-ending, and people create new ones frequently. But trust us when we say, you don’t want to post for every hashtag holiday. Choose the ones that are relevant to your business and your audience

 

Here are some things to consider when deciding whether or not to post seasonal content or a hashtag holiday:

 

1- Does it fit your industry or niche? 

For example, if you own an ice cream shop, you definitely want to highlight #NationalIceCreamDay, but let’s think outside the box. If you run a company like Tums or Lactaid… you can also highlight your product for this day. 

 

2 - ​​Does it fit your brand’s mood/vibe?

Don’t post about a holiday just because your peer did. Make sure it fits with your brand’s personality. If your brand thrives on humor, it might be worth it to create a post for #DressUpYourPetDay.

 

If, however, your brand is a little more formal, that’s okay! Stick with traditional seasonal content like New Year’s and Memorial Day, consider highlighting worthy causes that are important to you, and find some industry-specific hashtag holidays.

 

3 - Will it help me sell or connect deeper with my audience/clients/community?

It’s important to know that you don’t have to celebrate every seasonal holiday on social media. Some of our clients choose to say nothing about holidays, while others celebrate the ones their team + customers appreciate.

 

Posting on seasonal or hashtag holidays isn’t just about visibility + sales. These posts can show cultural relevance and sensitivity. They can also demonstrate your values. For example, on Mother’s Day, you can mention something about knowing that it’s a hard day for those who have lost their mothers. Or if you have veterans in your family, mention it on Veterans Day as a way to honor your family members and invite your audience to honor their loved ones, too.

 

Now that you have the 411 on seasonal content and hashtag holidays, are you ready to plan yours for next year? 

 

Here’s a list of some of our fave options for 2026, along with some prompts and caption suggestions you can use to craft your posts. 

 

Some of these are directly from our Stratos Social Media Club templates! 

 

*Note: If you’re reading this blog after 2026, the hashtag holidays still exist, but you’ll want to do a quick Google search to verify the date that corresponds with the hashtag holiday in your particular year.

 

2026 Hashtag Holidays

 

January

 

1 - New Year’s Day | #NewYearsDay

2 - World Introvert Day |  #WorldIntrovertDay

4 - National Trivia Day | #NationalTriviaDay

14 - National Dress Up Your Pet Day | #NationalDressUpYourPetDay

19 - National Popcorn Day | #NationalPopcornDay

20 - Martin Luther King Jr. Day | #MartinLutherKingDay

21 - National Hugging Day | #NationalHuggingDay 

24 - International Day of Education | #InternationalDayOfEducation

29 - Chinese New Year | #ChineseNewYear

31- National Hot Chocolate Day | #NationalHotChocolateDay

Prompt: New Year’s Day: 

Write a post reflecting on the previous year and 1-3 things you learned or areas you are proud of. Then choose a word of intention for the new year and share, in a few sentences, what this word means to you and your small business. 

CTA, ask your audience to share their word of intention for the new year so you can cheer each other on.

 

Caption Example: 

Happy New Year, everyone! 🎉

We’re so grateful for another amazing year with all of you and are excited to see what 2026 has in store! This year, we’re looking forward to [mention something exciting or a goal for your business, e.g., bringing you new products, expanding our services, or building more connections]. Thank you for being a part of our journey – your support means everything to us!

Wishing you a year filled with joy, success, and endless possibilities. What are you looking forward to in 2026? Share it with us in the comments! 

Customization Tips:

• Add a Personal Touch: Mention a specific goal or exciting change coming to your business this year. Example: “We can’t wait to bring you new seasonal collections in 2026!”
• Express Gratitude: Include a brief thank-you note for your customers or community, like “Your support means everything to us, and we’re so grateful to have you with us on this journey.”

 

Bonus Idea: Share a front-facing video of your reflection in stories and utilize the question box to ask the audience to share their own!

 

Prompt: National Trivia Day

What’s a trivia question related to your industry or niche? 

Write a caption highlighting National Trivia Day and inviting your audience to play. Ask a question and provide a few different options for answers. CTA: Tell your audience to answer with their guess in the comments.*

 

Caption Example:

Happy National Trivia Day!

In honor of trivia, let’s play a little game. Last year, our most requested service/product was ____.

 

Take a guess:

A.

B.

C.

 

Drop your guess in the comments & stay tuned for the answer.

 

Customization Tips:

• Make It Industry-Relevant: Pick a fun fact related to your field. Example: “Did you know the average person spends 147 minutes a day on social media?”
• Add a Business Tie-In: Share a behind-the-scenes tidbit. Example: “Here’s a fun fact—our most-requested service last year was ____.”
• Invite Engagement: Turn your fun fact into a guessing game or ask your audience to share their own.

 

Bonus Idea: Use the polling sticker and post the same content on stories! 

 

*Don’t forget to go back and comment on the post providing the true answer later or the next day.

 

February

 

Black History Month

2 - Groundhog Day | #GroundhogDay

9 - National Pizza Day | #NationalPizzaDay

11 - International Day of Women and Girls in Science |    #InternationalDayOfWomenAndGirlsInScience

11 - National Inventors’ Day | #InventorsDay

13 - Self Love Day | #SelfLoveDay

13 - Galentine’s Day | #GalentinesDay

14 - Valentine’s Day | #ValentinesDay

17 - Mardi Gras | #MardiGras

17 - Random Acts of Kindness Day | #RandomActsOfKindnessDay

20 - National Love Your Pet Day | #NationalLoveYourPetDay

 

Prompt: Self Love Day

Write yourself a little love note.  Finish the sentence, “One thing I love about myself is…” Share a few sentences about something that makes you feel proud or something you appreciate about yourself. 

CTA: Invite your followers to comment on what they love about themselves, too. (Bonus: Reply to their comments for more engagement!)

 

OR

 

Answer this question: What is one time you burnt out because you weren’t caring for yourself? Or a time self-care helped you show up more fully in your business? Share the story in your caption and then share 2-3 ways you practice self-care regularly.

CTA: Ask your followers to share their favorite self-care tips in the comments.

 

Caption Example:

It took me a long time to learn how to prioritize self care. I used to burn out in the name of being a good business owner.

 

But I finally realized that taking time to care for myself is better for my business in the long run. After all, you can’t pour from an empty cup!

 

So in the name of #SelfLoveDay , here’s how I prioritize my self-care

• Less screen time, more time with the people I love
• Making sure I do one fun thing for myself every day: read, write, eat my favorite breakfast, etc.
• Taking mental health days when I need them

 

How do you prioritize caring for yourself? Share your favorite ways in the comments!

 

Customization Tips:

Share the specific ways that you prioritize self-care in the caption. Bonus if you create REEL with video of you performing those activities!

 

Prompt: Random Acts of Kindness Day

Encourage your audience to celebrate random acts of kindness day. Talk about the way you (or your business) are celebrating. Connect the way you celebrate with your brand/niche.

 

Caption Example:

It’s National Random Acts of Kindness Day! A little kindness can go a long way, so here’s your reminder to spread some joy today:

 

🌟 Compliment someone unexpectedly.

☕ Pay for a stranger’s coffee.

📬 Send a thoughtful message to a friend or client.

😊 Hold the door, share a smile, or just check in on someone you care about.

 

Small acts can make a BIG difference—what’s one way you’ll show kindness today? Let us know in the comments!

 

Customization Tips:

Tailor the examples to fit your brand (e.g., “Drop off cookies to a neighbor” for a bakery or “Share a kind review for your favorite small business” for service-based businesses).

If your business is doing its own act of kindness (e.g., a giveaway or community support), mention it in the post!

 

March

 

Women’s History Month

8 - International Women’s Day | #InternationalWomensDay

9 - National Napping Day | #NationalNappingDay

10 - National Organize Your Home Office Day | #NationalOrganizeYourHomeOfficeDay

14 - Pi Day | #PiDay

17 - St Patrick’s Day | #StPatricksDay

20 - International Day of Happiness | #InternationalDayOfHappiness

20 - First Day of Spring | #FirstDayOfSpring

23 - National Puppy Day | #NationalPuppyDay

 

Prompt: First Day of Spring

Celebrate the arrival of spring and tie it back to your business.

 

Caption Example: 

Hello, Spring! 🌷

The first day of spring is finally here, and we’re so ready to welcome this season of growth and fresh starts!

 

For us at [Your Business Name], spring is all about embracing [insert theme, e.g., “new beginnings,” “fresh ideas,” or “growth in every area”]. Whether you’re clearing out the old, starting something new, or simply enjoying the longer days, this season is the perfect reminder that small changes can lead to big growth.

 

How are you celebrating the arrival of spring? 🌞 Drop your favorite spring activity in the comments—we’d love to hear!

 

Customization Tips:

Replace “[Your Business Name]” with your business name or keep it general.

Choose a spring theme that ties into your work (e.g., fresh starts, decluttering, growth).

 

Prompt: International Women's Day

Highlight a March hashtag holiday, like International Women’s Day (March 8)

1. Introduce the hashtag holiday with a brief explanation or acknowledgment. (We used March 8, International Women's Day)
2. Share how it relates to your business, values, or audience (e.g., celebrating, honoring, or participating).
3. Encourage your audience to reflect, engage, or join in on the celebration.

 

Example Captions: 

“Here’s to strong women: May we know them, may we be them, may we raise them.”

On International Women’s Day, we’re reflecting on the incredible women who have paved the way for us and those who continue to inspire us daily. Whether it’s a mentor, team member, or friend, take a moment today to appreciate the women who’ve shaped your journey.

Who are the women who inspire you? Drop their names below!

 

OR 

 

It’s International Women’s Day, and we’re taking a moment to celebrate the amazing women who make our community so special. From the women-led businesses we partner with to the incredible clients we serve, we are constantly inspired by your hard work, resilience, and success. 

To every woman making an impact, big or small—today is for you.

Who’s a woman you admire or want to shout out today? Let’s fill the comments with celebration and support!

 

Customization Tips:

• Highlight women who have impacted your business, like team members, mentors, or clients.
• If your business supports women-led initiatives or services, mention it in a meaningful way.
• Adjust the follow-up question to suit your audience, such as: "What’s the best advice you’ve received from a strong woman in your life?"

April

 

1 - April Fools Day | #AprilFoolsDay

3 - Good Friday | #GoodFriday

4 - National Walk to Work Day | #WalkToWorkDay

5 - Easter | #Easter

10 - National Siblings Day | #NationalSiblingsDay

11 - National Pet Day | #NationalPetDay

16 - Wear Your PJs to Work Day | #WearYourPJsToWorkDay

16 - National High Five Day | #NationalHighFiveDay

22 - Earth Day | #EarthDay

23 - World Book Day | #WorldBookDay

29 - International Dance Day | #InternationalDanceDay

 

Prompt: World Book Day

Share a book you’ve recently read and what you love about it. (Audiobooks count!) Not reading anything? Share a favorite book; consider sharing one related to your industry or a book that has helped shape your business mindset. 

 

Caption Example:

📚 Happy World Book Day!
I’m celebrating by sharing a book that’s been inspiring me lately: [Insert Book Title]. I love it because [share what you’re learning, how it’s challenging you, or why it stuck with you]. Audiobooks count too—I’m all for learning on the go!

Not currently reading anything? No worries. Another favorite of mine is [Insert Favorite or Industry Book]. It’s played a big role in shaping how I think about [your business, creativity, leadership, client experience, etc.].

I’d love to add a few new titles to my list…
What book would you recommend I read next? Drop your favorites below!

 

Prompt: Earth Day

Why do you think it’s important to take care of the earth? Share a sentence or two about this. For some people, it’s so their children or grandchildren have somewhere to live in the future, for others, it’s because they love plants or animals. What is it for you? 

 

Then, add one thing (or more) you like to do to help care for the earth: shop sustainability, reuse things, walk or bike, carpool, eat less meat, etc. 

 

CTA: Ask your followers to comment or DM you what their favorite ways to take care of, or honor the earth are.

 

Caption Example: 

It’s Earth Day! 🌿

Today’s a great reminder that small changes add up! Whether it’s swapping out single-use plastic, taking a walk instead of driving, or just enjoying the beauty of nature around us.

 

We’re always looking for ways to make more mindful choices. It’s not about being perfect, it’s about doing what we can.

 

What’s one small way you’re showing love to the planet today? Drop it in the comments—we’d love to hear!

 

Customization Tips: 

• Highlight an eco-friendly initiative or practice specific to your business (e.g., “switching to energy-efficient lighting,” “offering eco-conscious products,” or “supporting local clean-up events”).
• Keep it relatable and inspiring—invite your audience to share simple, everyday actions they take to protect the planet.

 

May

 

Mental Health Awareness Month

3 - National Laughter Day | #NationalLaughterDay

4 - Star Wars Day | #StarWarsDay

10 - Mother’s Day | #MothersDay

10 - National Small Business Day | #NationalSmallBusinessDay

15 - Bike to Work Day | #BikeToWorkDay

20 - National Rescue Dog Day |  #NationalRescueDogDay

25 - Memorial Day | #MemorialDay

31 - National Smile Day |  #NationalSmileDay

 

Prompt:  National Small Business Day

Celebrate National Small Business Day by sharing what being a small business owner means to you and how you’re recognizing the day. Reflect on what you love about being a small business owner. Share a challenge, milestone, or lesson learned on your journey.

 

Let your audience know how they can support small businesses today (shopping, sharing, or engaging).

CTA: Invite others to shout out or tag their favorite small businesses.

 

Example Caption: 

Today, I’m reflecting on what being a small business owner truly means to me. For me, it looks like [share your personal meaning—community, creativity, freedom, resilience, serving clients, etc.]. It’s a journey filled with hard work and heart, and I’m grateful for everyone who’s supported this business along the way.

To celebrate, I’m [share how you’re marking the day—running a promo, reflecting, sharing behind-the-scenes, shouting out others, etc.]. If you’re looking for a simple way to support us today, [share one thing people can do—leave a review, comment, share a post, tell a friend, shop small, etc.].

And because small businesses are stronger together, here’s one I absolutely love: [tag another small business].

How are you celebrating National Small Business Day? Drop your thoughts or shout out a business you love in the comments!

 

Customization Tips:

• Reflect on Meaning: Share what being a small business owner means to you—it builds connection.
• Give a Simple CTA: Add one clear way people can support you today.
  Spotlight a Peer: Tag a local or online small business you admire to encourage community.

Keep It Personal: A short story, milestone, or gratitude shoutout makes it more heartfelt.

 

Prompt: Memorial Day:

Acknowledge Memorial Day with a thoughtful and respectful message. 

Honor the meaning of the holiday. remembering and honoring those who served. Keep it simple and heartfelt rather than overly promotional. If you want to, include a personal reflection or note of gratitude. You can even recognize a specific person if you have one.

 

Example Caption:

🇺🇸 Today, we pause to remember and honor those who gave their lives in service to our country.

Memorial Day is a moment to reflect on the courage, sacrifice, and dedication of the men and women who served. I’m taking time today to honor their memory and express my gratitude for the freedoms we’re able to enjoy because of them.

If you’re remembering someone specific today, I’m holding space with you.
Wishing you a meaningful and reflective Memorial Day.

June

 

Pride Month

4 - Hug Your Cat Day | #HugYourCatDay

5 - World Environment Day | #WorldEnvironmentDay

8 - National Best Friends Day |  #BestFriendsDay 

21 - Father’s Day | #FathersDay

21 - World Music Day | #World Music Day

29 - National Camera Day| #NationalCameraDay

30 - World Social Media Day | #WorldSocialMediaDay

 

Prompt: World Music Day

Choose your own adventure here:

Either share the song (or genre) that helps you get in the zone and stay motivated each day. Tie this in with your brand, business, or journey.

CTA: Ask your audience to share their hype song in the comments.

Or answer the fun question, “If Your/Business Life Had a Theme Song, What Would It Be?” CTA: Invite your followers to drop their own theme song in the comments.

 

Example Caption:

If Your Life Had a Theme Song, What Would It Be? 🎶

 

It’s World Music Day! And if my life had a soundtrack right now, I think it would be [insert song], it totally captures the vibe of this season for me. Whether it’s calm, chaotic, empowering, or just plain fun, music has a way of saying what words sometimes can’t.

 

Now it’s your turn—if your life had a theme song this month, what would it be? Drop it in the comments and let’s build the ultimate feel-good playlist together!"

 

Customization tips:

• Share what yours would be and why. Choose something that represents your brand, business, or journey.

 

Prompt: World Social Media Day

Celebrate World Social Media Day by thanking your followers for sticking around and staying social with you. Explain the purpose of your social media account (do you want to educate followers, help them through something, help them find solutions to a problem, etc.) Thank them for checking out your content, encouraging you, and engaging with your post through likes/comments/shares.

 

CTA: Invite them to comment on what type of content they’d love to see more of on your page.

 

Sample caption: 

Today I want to take a moment to celebrate you, the people who show up, connect, comment, cheer me on, and make this space so meaningful.

This account exists because I want to [explain your purpose: educate, inspire, help solve a problem, share resources, build community, etc.]. Every like, comment, message, and share reminds me why showing up here matters.

Thank you for sticking around, supporting this work, and staying social with me. Your engagement keeps this community thriving, and I’m genuinely grateful you're here.

I’d love to keep creating content you enjoy!

What would you love to see more of on this page? Let me know in the comments!

 

Customization Tips:

Clarify Your Purpose: Fill in what you want your page to do—teach, support, entertain, solve, or inspire.
Add a Personal Touch: Share one specific moment from social media that encouraged you recently.
Show Appreciation: Mention what you value most—DMs, thoughtful comments, loyal followers, shares, etc.

 

July

 

1 - Canada Day | #CanadaDay

4 - Independence Day/Fourth of July | #IndependenceDay #FourthofJuly

7 - World Chocolate Day | #WorldChocolateDay

17 - World Emoji Day | #WorldEmojiDay

18 - Nelson Mandela Day | #NelsonMandelaDay

30 - International Friendship Day | #InternationalFriendshipDay

 

Prompt: Fourth of July

Wish your followers a Happy Fourth of July. Insert a few sentences on how you or your business celebrate (time with family, cook-outs, parades, etc.) Try to add a personal touch that is unique to your brand.

CTA: Invite your audience to share how they’re celebrating in the comments.

 

Caption Example:

Happy 4th of July! 🇺🇸 Today, we’re celebrating [insert how you/your business celebrates, e.g., “with family BBQs, fireworks, and a little time to relax” or “by reflecting on the freedom to build and grow our business”].

 

However you’re spending the day, we hope it’s filled with joy, good food, and great company! 🎇 

How are you celebrating? Let us know in the comments!

 

Customization Tips:

• Swap [insert how you/your business celebrates] with a personal touch that fits your brand’s personality:
• “Spending the day with family and lots of grilled food!”
• “Enjoying a much-needed summer break before diving back into projects.”
• “Appreciating the freedom to run a business that we love.”

If your business is running a special promo or event, mention it here!

 

Prompt: International Friendship Day

Write a post about a business owner, mentor, or friend who has influenced or inspired you in your business journey. Tag the person if you can!

CTA: Tell your followers to tag their bestie in the comments.

 

Sample caption: 

Happy International Friendship Day! 🎉 Today is all about celebrating the people who uplift, inspire, and support us, both in life and in business.

 

I want to take a moment to shout out [Tag a fellow business owner, mentor, or friend]! Their [insert what you admire about them, e.g., “dedication, creativity, or support”] has made such an impact on me, and I’m grateful to know them.

 

Now it’s your turn! Tag a friend or fellow business owner who inspires you and let them know how much they mean to you. 

 

Customization Tips:

• Tag a business owner, mentor, or friend who has influenced you.
• If you prefer, swap "fellow business owner" for a general friend, coach, or client.

 

August

 

2 - National Ice Cream Sandwich Day | #NationalIceCreamSandwichDay

2 - National Friendship Day | #NationalFriendshipDay

8 - International Cat Day | #InternationalCatDay

9 - International Coworking Day | #InternationalCoworkingDay

16 - National Tell a Joke Day | #NationalTellAJokeDay

19 - World Photography Day | #WorldPhotographyDay

21 - Senior Citizens Day | #SeniorCitizensDay

26 - International Dog Day | #InternationalDogDay

26 - Women’s Equality Day | #WomensEqualityDay

 

Prompt: International Cat Day OR International Dog Day

Devote a post to your favorite furry friend. Talk about having a furry coworker helps you (or distracts you). Consider giving your pet an office name, like “Pupsident” or “Vice Purrsident.”

CTA: Ask your followers if they are team cat or team dog, and have them vote with a cat or dog emoji.

 

Caption Example: 

🐶 National Dog Day (August 26)

Happy National Dog Day to our favorite office assistant: the one who demands walk breaks, barks during client calls, and reminds us to actually take lunch. 🐾

 

Whether they’re snuggled at your feet or staring at you during Zooms, dogs just get us.

 

Tell me about your pup in the comments! We want to hear about your furry coworkers! 🐕💼

 

Customization Tip:

Include your own dog’s name (and photo) or a funny “job title” like “Chief Happiness Officer” or “Head of Security.” 

 

OR

 

🐱 International Cat Day (August 8)

In honor of International Cat Day, here’s a shoutout to the real boss of the business. 😼 

 

Whether they’re walking across the keyboard, silently judging our emails, or napping through deadlines, cats know how to keep things interesting.

 

Do you have a cat who “supervises” your workday? Tell us about your furry friend in the comments, we want to meet them! 🐾💻

 

Customization Tip:

• Add a photo of your cat in action or list their “skills” like napping, sitting on your laptop, or ignoring boundaries. 

 

Prompt: National Tell a Joke Day

Tell your audience a joke related to your industry, brand, or niche. Don’t know one? Google is your friend.

CTA: Have followers comment or DM with their favorite jokes.

 

Caption Example: 

It’s National Tell a Joke Day... so obviously I had to show up with a good one. 😄

Why did the business owner bring a ladder to the meeting?

👉 Because they heard the profits were through the roof! 📈😂

 

Your turn! Drop your favorite cheesy joke in the comments! Let’s make each other laugh today!

 

Customization Tip:

• Swap in your own go-to joke or meme if you have one! 
• A funny photo or reaction GIF works great too. 
• Want to make it brand-specific? Use a joke that ties into your field (fitness, skincare, organizing, etc.).

 

September

 

6 - National Read a Book Day | #ReadABookDay

7 - Labor Day | #LaborDay

10 - National Suicide Prevention Day | #NationalSuicidePreventionDay

14 - National Live Creative Day | #NationalLiveCreativeDay

21- International Day of Peace | #InternationalDayOfPeace

22- First Day of Fall | #FirstDayOfFall

30 - International Podcast Day | #InternationalPodcastDay

 

Prompt: National Live Creative Day

Share a recent project you worked on that required creativity (this could be crafty/art-centered or focus more on creative thinking and innovative solutions).

CTA: Ask followers to share what keeps them creative in the comments.

Caption Example: 

Today’s a reminder that creativity isn’t just about art—it’s about problem-solving, fresh ideas, and the innovative thinking that keeps our businesses moving forward.

I’m celebrating by sharing a recent project that really stretched my creative muscles: [briefly describe the project]. Whether it was a crafty hands-on moment or a strategic idea that required thinking outside the box, it reminded me how energizing creativity can be.

Now I want to hear from you—
What keeps you creative? Drop it in the comments!

 

Customization Tips:

• Show Your Process: Describe a creative challenge you solved recently—designing something new, brainstorming a client solution, planning a launch, etc.
  Make It Visual: Share a photo or video from that project to inspire your audience.
• Connect to Your Brand: Tie creativity back to what you offer. Example: “Creative thinking helps us bring fresh ideas to every client project.”

 

Prompt: First Day of Fall

Celebrate the start of fall by sharing your business’s “fall aesthetic.” Paint a mood for the season with personality and tone, then invite your audience to do the same.

 

Example Post:

If My Business Had a Fall Aesthetic… 🍁

We’d be somewhere between cozy, creative energy and over-caffeinated but optimistic. Think chunky sweaters, bold ideas, fresh notebooks, and the smell of cinnamon in the background. ✨

 

Fall feels like a fresh start with better lighting.

Now you tell me:

If YOUR life (or business) had a fall vibe, what would it be?

Drop your fall mood in the comments using emojis, vibes, or random seasonal words. 🍂☕🧣

 

Customization Tips:

• Not every business has a “vibe”—feel free to make this about yourself instead.
• If you don’t love mood boards, describe textures, colors, or feelings instead: crisp air, slow mornings, fresh starts.

 

Bonus idea: Turn this into a Reel with stock B-roll clips (e.g., falling leaves, coffee pouring, hands typing) layered over your aesthetic.

 

October

 

Breast Cancer Awareness Month

1 - International Coffee Day | #InternationalCoffeeDay

2 - World Smile Day | #WorldSmileDay

6 - Instagram’s Birthday | #InstagramsBirthday

10 - World Mental Health Day | #WorldMentalHealthDay

12 - Indigenous Peoples’ Day | #IndigeniousPeoplesDay

14 - National Dessert Day | #NationalDessertDay

16 - Boss’s Day | #BossDay

30 - National Checklist Day | #NationalChecklistDay

31- Halloween | #Halloween

Prompt: Halloween

Write about a trick or treat you’ve experienced this year in your business. These can be surprising ,rewarding, or scary moments. 

CTA: Invite your audience to share a trick or treat they’ve experienced this year.

 

Caption Example:

I had no idea how much joy I’d find in [surprise win, e.g., “connecting with clients through Instagram DMs” or “offering a new service I wasn’t sure anyone wanted”]. So grateful for the surprises this year has brought!

 

😱 Scariest Moment:

Honestly? [Insert moment—“I launched something and no one bought,” or “I lost a big client unexpectedly”].

But I learned [lesson or insight], and it reminded me how resilient I really am.

 

Your turn! What’s a trick or treat YOU’ve experienced this year? Drop it in the comments! 

 

Customization Tips:

• Want to keep it light? Just share a trick + treat in a carousel format.
• Want to go deeper? Include a short story with the “scary” moment and how you grew from it.
• Consider pairing with Halloween-themed imagery (pumpkins, costumes, etc.) for fun seasonal vibes.

 

Prompt: National Checklist Day

Give your followers a glimpse of your to-do list by sharing 4-5 checklist items based on your business, niche, or season. Keep it honest, or a little funny, add some personal to-dos if you’re comfortable

CTA: Have your audience share one thing they’re checking off their to-do lists this week.

 

Caption Example:

Checklist Day is here, so you know I had to make one!

 

Whether you’re tackling your to-do list or just trying to get through the week, sometimes a simple checklist makes everything feel a little more manageable.

 

Here’s what I’m focusing on right now:

✔️ Saying no to things I don’t actually have time for

✔️ Catching up on the things I’ve been avoiding (hi, inbox)

✔️ Creating space for what matters most

✔️ Drinking water like it’s my job

✔️ Taking one step at a time, even if they’re tiny

 

Your turn: what’s one thing you’re checking off this week? Drop it in the comments!

 

Customization Tips:

• Swap in your own 4-5 checklist items based on your business, season, or current vibe.
• Keep it honest or a little funny, people love relatable lists!
• You can tie it into a service (optional), or keep it light and personal.

 

Bonus B-Roll Ideas:

Opening a planner and checking something off

Typing on a laptop with a coffee nearby

Crossing off a to-do list with a pen

A sticky note board or wall calendar

Pouring a drink or lighting a candle (to show a reset moment)

Walking or stretching between tasks (to show real-life breaks)

 

Text Overlay Ideas:

“It’s Checklist Day… here’s mine 📝”

Each clip can show a checklist item being ‘checked off’

Final screen: “What’s one thing you’re checking off this week?”

 

November

 

Men’s Health Awareness Month

1 - World Vegan Day | #WorldVeganDay

4 - National Candy Day | #NationalCandyDay

9 - Diwali | #Diwali

11 - Veteran’s Day | #VeteransDay

13 - World Kindness Day | #WorldKindnessDay

21 - World Hello Day | #WorldHelloDay

26 - Thanksgiving | #Thanksgiving

28 - Small Business Saturday | #SmallBusinessSaturday

 

Prompt: World Hello Day

Use World Hello Day as an opportunity to reintroduce yourself to your audience. 

Share 4–5 fun, relatable, or business-focused facts that help followers get to know you better. 

This post is perfect for building connections and boosting visibility.

This is also a great chance to use trending audio if any front-facing or B-roll Reels are popular the month prior.

 

Example Caption:

👋 It’s World Hello Day, so hello!

Whether you’ve been here for a while or just found me, I wanted to take a second to (re)introduce myself:

 

1️⃣ I’m [Your Name], and I help [what you do and who you help].

2️⃣ I started this business because [quick reason/personal connection].

3️⃣ When I’m not working, you’ll find me [fun or unexpected personal fact].

4️⃣ The one thing I hope clients feel after working with me is [emotion or transformation].

5️⃣ My go-to coffee order (because why not?) is [fun closer].

 

Now it’s your turn! Tell me one fun fact about YOU in the comments so I can get to know you, too.

 

Customization Tips:

• Use a casual, friendly tone; it should feel like a conversation, not a formal intro.
• Feel free to mix personal and professional details.
• Share a recent selfie or a simple video of you smiling or waving at the camera.
• Swap in trending audio for the background if doing a Reel, search “World Hello Day” or check the Reels tab for popular audios a week prior.

 

Bonus B-Roll / Front-Facing Reel Ideas:

Waving at the camera with “Hi, I’m [Name]” on screen

Holding up fingers while you count off each fact 

Lip-syncing to a trending “introduce yourself” audio

Typing or writing facts on screen over calming footage

Walking toward the camera with captions or facts overlaid

 

Prompt: Small Business Saturday

Use this day to highlight your own services, products, or a promo you’re offering, or highlight another small business you love or partner with.

CTA: Encourage followers to tag their fave small businesses in the comments so you can all support each other. 

 

Example Caption:

It’s Small Business Saturday, let’s show some love! 🛍️

 

Every time you choose to support a small business, whether by booking a service, telling a friend, or even just showing up online, it makes a real difference. 

 

And if you’ve supported mine? Thank you. Seriously.

 

✨ This weekend, I’m offering [insert your special offer, like “a little bonus when you book a session” or “$10 off gift cards”] as a small way to say thanks.

 

Or take time today to shout out a small business you love!

Tag them below so we can all spread the support.

 

Customization Tips

• Focus on gratitude or community building if you’re not offering a discount or promotion.
• Add a photo or quick video of you supporting a small business (even if it's just grabbing coffee from a local spot).
• If you want to partner with another business, consider doing a joint giveaway or cross-promo post for SBS weekend.

 

December

 

1 - Giving Tuesday | #GivingTuesday

4 - National Cookie Day | #NationalCookieDay

5 - International Volunteer Day | #InternationalVolunteerDay

18 - National Ugly Sweater Day | #NationalUglySweaterDay

25 - Christmas | #Christmas

28 - National Call a Friend Day | #CallAFriendDay

31 - New Year’s Eve | #NewYearsEve

 

Hashtag Holiday Prompt: Giving Tuesday

Create a post talking about the importance of giving back and how you or your business support a cause you care about (this can be donating, volunteering, amplifying the voice of a nonprofit, or showing up for your neighbors). 

CTA: Invite your followers to tag their fave nonprofit in the comments so others can learn more about them.

 

Caption Example:

It’s Giving Tuesday!

 

Today’s all about giving back and supporting organizations that are making an incredible difference in the lives of those navigating hard seasons.

 

I wanted to take a moment to highlight a cause that means a lot to me:

👉 [Insert nonprofit or cause here, e.g., “@FeedingAmerica,” “a local shelter,” or “a mentorship program for teens”].

 

Whether I can support financially, volunteer, or simply spread the word, it feels good to be a part of something bigger.

 

If you’re looking for a way to give this season, I’d love to invite you to check them out, or tag a nonprofit you support so we can all learn more and give if we can.

 

Customization Tips:

If your business donates a portion of sales or supports a cause year-round, mention that briefly.

Don’t overthink the cause: it can be personal, local, or something your audience may not know about yet.

Use this as an opportunity to make giving feel approachable, not performative.

 

Holiday Prompt: New Year's Eve/Year-End Wrap-up

Take some time to reflect on the past year. Share the challenges and the successes. List 4-5 accomplishments, milestones, or memories from the year.

CTA: Ask your audience to share via comment or DM, 1 major accomplishment or memory from the current year.

 Or 

Wrap up the year by reflecting on what went well, what was hard, and what made it meaningful. 

This is a chance to be real with your audience and let them into the behind-the-scenes of your business in a thoughtful, personal way.

This post is perfect for building connections. Show your audience that you’re human, too.

 

Example Caption:

This season always makes me pause and reflect, and wow, a lot has happened.

 

This post is a roundup of some highs, lows, and everything in between that shaped this year for me.

 

If you’ve been along for the ride, whether from the start or just recently, thank you. 

Seriously. Your support, kind messages, and just showing up mean more than you know.

 

Are you feeling reflective too? If you had to sum up your year in one word, what would it be?

 

Use a carousel graphic to break it into slides:

Slide 1: Thank you message

Slide 2: Top 3 wins

Slide 3: Top 3 challenges overcome

Slide 4: Favorite client moment

Slide 5: Your energy word or intention for the new year

 

Customization Tips:

• Keep it short and sweet: no pressure to overshare. You can list wins like “launched a new offer,” “found better work-life balance,” or “learned to say no more often.”
• Use real language: skip the polished summary if that’s not your style.
• For your energy word, pick something that feels right, even if it’s a vibe (ex, “ease,” “focus,” “joy,” “clarity”).

 

So now what?

Phew! That was a lot. The good news is, this blog isn’t for memorizing. It is, however, a great resource to reference when you plan your content each month. (So make sure to bookmark it.) 

 

Remember, including seasonal content and hashtag holidays in your social media strategy

• Helps you stay relevant
• Builds relationships
• Makes your brand feel more human to your audience

 

Our biggest tip: don’t fall into the trap of feeling like you need to post for every hashtag holiday. We beg you not to do this. Your first step: pick a couple each month that are relevant to your business and brand personality, then make sure you create content your audience will enjoy! 

 

Homework Time!

Review and choose from the list of hashtag holidays above to create 1-2 posts for next month’s content right now. Pro-tip: Use the prompts to make creating your post easier. 

 

As always, tag us in your post or DM it to us so we can come give it some love. You know we love cheering you on! 

If you feel like you just don’t have the time for this homework and want help right now, you can become a member of the Stratos Social Media Club. Each month, two of our twelve templates include seasonal or hashtag holiday prompts and graphics!