I Used to Say “Don’t Boost Posts”—Now It’s One of My Favorite Growth Hacks 🤷‍♀️

Author: Julia Block

Once upon a time, I told anyone who’d listen: “Boosting posts? Don’t bother.” It was a waste back then—paying to reach people who already followed you felt... pointless.

But here’s the thing about social media: the rules change. And when they do, smart business owners adjust.

So yes, I’ve officially changed my mind. Boosting posts (when done right) is no longer a budget-waster. It’s a simple, strategic way to get your business in front of new people who care about what you do. ✨

Why Boosting Works Now (And How to Use It Without Feeling Icky)

We all know the algorithm isn’t working overtime to show your posts these days. Organic reach has taken a backseat, which means even your best content might need a little nudge to be seen.

Here’s how I recommend using that nudge:

1. Facebook Page Likes = A Friendly Wave 👋

Do you feel like your Facebook posts are echoing into the void? Boosting can help you reach people who don’t know you yet but should. It’s like saying, “Hey, we think you’ll like this. Come join us!”

2. Instagram Profile Visits = A Subtle Invitation 💌

While Instagram won’t let you boost followers directly, a boosted post can land you on the radar of your ideal audience. If they like your vibe, they’ll follow. No awkward pitches. No shady shortcuts.

Reminder: We’re Growing Real Communities Here

Buying followers? Still a hard pass. 🚫

Boosting? That’s different. 

You’re simply giving your content a chance to shine in front of the right people and letting them decide if they want to stay. This is authentic growth, not inflated numbers.

So, if you’ve been side-eyeing that “Boost Post” button, consider this your permission slip to use it strategically. It’s not about boosting everything. It’s about knowing when to open the door for new people to discover your brand.

Not Sure Where to Start? We’ve Got a Shortcut 🚀

If boosting feels like a guessing game (or you’re worried about throwing money at the wrong posts), our Follower Fast Track was made for you.

It’s your step-by-step guide to growing your audience without the cringeworthy tactics: clear strategies, real followers, and a doable social media plan, even on your busiest weeks.

✨ Ready to make your follower growth feel effortless? Check out the Follower Fast Track, and let’s turn that “Boost” button into your new secret weapon.