At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly why you’ll see six core content categories in every month’s content plan:

Promotion • Education • Entertainment • Inspiration • Connection • Seasonal

You can think of these as our version of content pillars, just a little more flexible and approachable.

In case you’re not familiar with content pillars, they are the main themes or topics that your brand talks about regularly. They give your content structure and make sure you’re not posting at random. A lot of social media strategies use 3-5 pillars and stick to those to keep content consistent. Here are some examples of content pillars we’ve seen recently: mindset, marketing tips, and client success stories.

For the club, we use 6 monthly content categories that work for any business, in any industry.

Why? Because they’re designed to hit all the important goals of social media:

• Promoting your offers
  
  
• Educating your audience
  
  
• Entertaining and engaging
  
  
• Inspiring trust and connection
  
  
• Starting conversations
  
  
• Staying relevant and timely
  
  

Think: structure with flexibility. 

We don’t want you to stare at a blank screen wondering what to post. And you don’t need to overthink your “brand pillars” if you’re just getting started. These 6 categories are a solid, simple foundation that you can repeat and reuse every single month.

1. Promotion

This is where you sell, but in a way that feels clear, confident, and customer-focused. Promotional posts are your chance to highlight what you offer, how it helps, and why now is the time to take action. Whether you're sharing a transformation, a success story, or a special offer, these posts help your audience see the real value in working with you.

👉 Why it matters: You’re running a business, not a hobby; promotion is how you grow!

2. Education

These posts position you as the expert. You’re sharing tips, busting myths, and giving your audience a quick win they can use right away. Educational content builds trust and shows your audience that you know your stuff.

👉 Why it matters: People follow you for a reason; this proves you’re the real deal.

3. Entertainment

This is the fun stuff! These posts let your audience see the personality behind the brand. Think behind-the-scenes moments, relatable humor, or lighthearted polls. These posts keep your feed engaging and your audience coming back for more.

👉 Why it matters: People buy from people they like, and this is how you stay likable.

4. Inspiration

These are your heart-centered posts. Your audience receives inspiration through your personal stories, favorite quotes, and client success stories, which you share in this section.

👉 Why it matters: A little motivation goes a long way and deepens the connection with your audience.

5. Connection

These posts are designed to get your audience talking. Your content includes question-based interactions and conversation invitations, and shared experience exploration. The goal of these posts is to establish relationships instead of broadcasting information.

👉 Why it matters: Engagement builds community, and community builds loyalty.

6. Seasonal

These keep your content timely. Your brand becomes relevant to the world through these posts, which connect your brand to current events and popular hashtags.

👉 Why it matters: It shows you’re active, aware, and part of the bigger conversation.

Why We Repeat These Every Month

If you’ve noticed that we cycle through the same six categories each month, that’s on purpose, AND it’s a good thing. Repeating this structure doesn’t mean you’re repeating yourself. It means you’re showing up consistently with a strategy that works.

These categories are designed to help you cover all the important bases in your content without overthinking it: sharing your services, educating your audience, connecting on a personal level, and staying relevant, without feeling like you’re always selling or oversharing.

Your message stays the same while the stories, tips, and examples evolve with you.

The truth is, most people need to see a message more than once before it sticks, and your content should reflect that. This system keeps your marketing purposeful, your content balanced, and your brand voice strong (without burning you out).

You don’t need to post something wildly different every time. You just need to keep showing up with clarity, consistency, and a little personality. We’ll help you do the rest.

Putting It All Together

At the end of the day, our goal at Social Media Club is simple: to make social media easy, purposeful, and actually doable for small service-based businesses like yours.

We’re not just here to hand you plug-and-play content (though we definitely do that); we’re here to help you understand why it works, so you can feel confident creating content that connects, converts, and reflects you.

By using these six content categories—Promotion, Education, Entertainment, Inspiration, Connection, and Seasonal—you’ll always have a clear path forward, no matter what month it is or what’s happening in your business.

Whether you’re customizing a post from our library or creating something from scratch, these categories give you a repeatable framework that keeps your content meaningful and strategic (without the overwhelm).

Ready to Try It for Yourself?

The best way to learn is by doing, and the Club is here to guide you every step of the way.

➡️ Dive into this month’s content prompts and start with a post from each category. Not a member? Join us.
➡️ Want more support? Premium members can submit their answers to our monthly questions, and we’ll tailor their posts to their needs. All you’ll have to do is approve the post!

No pressure, no perfection, just consistent, intentional content that instills more confidence and helps your business grow.