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227,000 Views. Two Followers. Let's Talk About That.
By Julia Block Pearson
Last week, a post I made hit 227,000 views.
Two hundred and twenty-seven thousand.
And honestly? I thought it was kind o...
If you're active on social media, you've probably interacted with ManyChat, even if you didn't realize it. Have you ever seen a post from your favorite creator or brand asking you to comment a specifi...
Do you ever feel like the words used in marketing are in a foreign language? And somehow you missed the class teaching you said language?
You’re not the only one. The marketing industry loves it...
You don’t need 14 subscriptions to market your business well.
You need:
- A place to design
- A place to write
- A way to schedule
- A way to measure
- A way to automate
- A way to capture ideas
That’...
Social Media Pitfalls to Avoid (and What to Do Instead!)
You have been posting consistently, spending hours crafting captions, designing graphics, and testing different post times, but engagement ...
Did you know that being intentional about the words you use in your social media channels can help build relationships online and reach potential customers?
In this blog post, we’ll dive into ...
Feeling like your content is getting unnoticed on Instagram? Like, tumbleweeds rolling through as you open the app?
We’ve seen it before.
When small business owners ask us how to get more eyeball...
I Used to Say “Don’t Boost Posts”—Now It’s One of My Favorite Growth Hacks 🤷♀️
Author: Julia Block
Once upon a time, I told anyone who’d listen: “Boosting posts? Don’t bother.” It was a waste ba...
As a small business owner, you may believe that showing up on social media by posting content your audience engages with is enough to “check the box” of what you need to do for social media engagement...
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of these phrases:
Content Bucket.
Content Pillar.
Content Theme.
B...
At Stratos Social Media Club, we keep things simple, repeatable, and strategic, and that’s exactly why you’ll see six core content categories in every month’s content plan:
Promotion • Education • En...
Did you know that being intentional about the words you use in your social media channels can help build relationships online and reach potential customers?
In this blog post, we’ll dive into why, w...