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If a social media expert ever tells you there’s a perfect type of social media post that works every time, they’re lying.
In the ever-changing social media landscape, there may not be a perfect formu...
Social Media Pitfalls to Avoid (and What to Do Instead!)
You have been posting consistently, spending hours crafting captions, designing graphics, and testing different post times, but engagement ...
Hey small biz bestie,
Are you looking forward to taking some time away from your biz at the end of the month? You definitely deserve it. But let’s make sure you can actually enjoy your time away… ...
Are you taking advantage of posting seasonal content, traditional holiday content, and hashtag holidays? If not, it’s time.
Before we get started exploring hashtag holidays, here’s some background...
Did you know that being intentional about the words you use in your social media channels can help build relationships online and reach potential customers?
In this blog post, we’ll dive into ...
Are you a Small business owner who feels like they’re stuck on a hamster wheel of content creation? Brainstorming brand new ideas, writing, recording, editing, scheduling, and posting again? It can fe...
3 Easy Canva Tricks to Make Your Posts Stand Out
Author: Savannah Guthrie
In the past few years, Canva has risen to the top, becoming the best platform for user-friendly designing, single-progra...
Stop Posting. Start Storytelling. (Here’s How)
Author: Kelsey Potter
Once again, you're putting off creating your brand's social content for some good old-fashioned scrolling when you see yet ano...
Feeling like your content is getting unnoticed on Instagram? Like, tumbleweeds rolling through as you open the app?
We’ve seen it before.
When small business owners ask us how to get more eyeball...
I Used to Say “Don’t Boost Posts”—Now It’s One of My Favorite Growth Hacks 🤷♀️
Author: Julia Block
Once upon a time, I told anyone who’d listen: “Boosting posts? Don’t bother.” It was a waste ba...
As a small business owner, you may believe that showing up on social media by posting content your audience engages with is enough to “check the box” of what you need to do for social media engagement...
Buckets, pillars, and themes, oh my.
If you have worked in social media or worked on your social media, you have heard of these phrases:
Content Bucket.
Content Pillar.
Content Theme.
B...